What an Elite Trainer Box includes
An Elite Trainer Box (ETB) usually contains booster packs plus accessories such as card sleeves, dice, condition markers and a storage box. Exact contents vary by set and are listed on each product page.
Standard vs Pokémon Center ETBs
Pokémon Center Elite Trainer Boxes are a separate version, often with extra packs or different accessories. We list them as separate products.
Why ETBs work for retail
ETBs sit at a mid-range price and make popular gifts, so they are a common part of a shop's range.